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NOTE: Most essays on this site represent original theoretical work. If you find these articles interesting, inspiring or helpful, please let me know. If you refer to them, please give me and this website credit. In addition, links back to this page in blogs or from other sites are always appreciated!
NOTE: Most essays on this site represent original theoretical work. If you find these articles interesting, inspiring or helpful, please let me know. If you refer to them, please give me and this website credit. In addition, links back to this page in blogs or from other sites are always appreciated!
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Kitoba.Com >>> The Arts >>> Art Essays >>> Everything About Art Explained >>> How to Make Popular Art (index)
November, 7th, 2007
last updated March, 13th, 2010
Viewed 188 Times
Everything About Art Explained:
How to Make Popular Art
by Chris Sunami
The first paradox of popularity is that you need to be intimately tapped into the trends and concerns of your time and place, yet to be able to stay ahead of the mass of others pursuing the same aims. The most popular artwork at any given time will be a seemingly original solution to a problem everyone is trying to solve. This requires a philosopher, a mystic, a genius, or, at the least, a skilled translator of solutions from one realm to another.
The second paradox of popularity is that you need a mastery of the popular genres, so that people will be able to relate to your work immediately, yet be also able to transcend genre, so that your work will stand out from those around you. This requires immersing yourself in a genre until you know it intimately enough to violate its most central conventions with confidence.
In general, the most foolproof method of achieving both popularity and importance as an artist is to work closely and intensively with a small localized group of diverse artists over an extended period of time, towards the goal of developing your own new genre or subgenre. By innovating a new genre, you distinguish yourselves from the unoriginal masses outside of your circle, and by limiting the size and location of your group, you give your new genre a more distinctive and original personality; yet by diversifying your group, you give your genre an idiom that will communicate with an equally diversified cross-section of society.
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